Geico PowersportsŪ To Present O'Reilly Auto Parts Fall 4-Wheel Jamboree

Major insurer to use enthusiast weekend to promote its line of products for active-lifestyle motor vehicles.

(INDIANAPOLIS)  The 2009 O'Reilly Auto Parts Fall 4-Wheel Jamboree Nationals features the debut of Geico Powersports as presenting sponsor of the event.  The Geico Powersports presenting sponsorship of the grand finale event of the 4-Wheel Jamboree Nationals Series represents a new marketing activation for the insurance company and begins a three-year commitment to the Indianapolis stop on the Family Events Performance Series.  The events, held at the Indiana State Fairgrounds feature all things 4x4, from monster trucks, mud drag racing, thousands of "show-n-shine" enthusiast-entered trucks, a burnout contest, tough truck competition, a manufacturer's midway, diesel truck pull and more. 

The thousands of participants and spectators at the Fall 4-Wheel Jamboree Nationals Presented by Geico Powersports will see the Geico logo everywhere, hear the message of "serious passion, serious savings" on the public address system throughout the weekends, and view Geico Powersports video spots on the jumbo LED screen in the middle of the manufacturers midway. Geico Powersports is using the Indy Jamborees in their effort to market their Powersports line focusing not only on auto insurance, but also on ATV, boat and RV market segments.  As part of Geico's integration, SPEED TV will be onsite videotaping the various competitions throughout the weekends as part of their "Lucas Oil on the Edge" program. 

About Geico Powersports:

 GEICO (Government Employees Insurance Company) is the third-largest private passenger auto insurer in the United States based on 2008 market share data as reported by the National Association of Insurance Commissioners, March 2009. It provides auto insurance coverage for 9 million policyholders and insures more than 15 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments and mobile homes. Commercial auto insurance and personal umbrella protection and life insurance are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.

Sign up, buy tickets, make reservations, and get complete event news and information at:

 www.familyevents.com  or  www.4wheeljamboree.com.

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