Overhaulin' Chip Foose Signs Autographs, Debuts Customized Cars at Epicenter of Woodward Dream Cruise
08/11/2008Aftermarket Companies Bring Family-Friendly Experience Back to 13 Mile and Woodward Avenue for Second Year
Royal Oak, Mich., Aug. 7, 2008 - The Promotion Company and Eaton Corporation today announced that the second annual Eaton Performance Park will feature famous automobile designer and host of TLC's Overhaulin' Chip Foose.
Foose will participate in several autograph sessions on the RIDEMAKERZ® Main Stage at the Eaton Performance Park on:
Friday, Aug. 15
6 p.m. - 8 p.m.
Saturday, Aug. 16
9 a.m. - 12 p.m.
2 p.m. - 5 p.m.
6 p.m. - 9 p.m.
In addition, Foose will custom design 14 unique vehicles, The RIDEMAKERZ® Dream Collection, to commemorate the 14th annual Woodward Dream Cruise, through RIDEMAKERZ®, a retail store inspired by Build-A-Bear Workshop, where guests customize one-of-a-kind rides. RIDEMAKERZ® recently opened stores in Novi and Auburn Hills, Mich., earlier this year. The limited edition Collection includes classic Detroit muscle cars and retro Hot-Rods, and will be displayed at the RIDEMAKERZ® booth located next to the Main Stage of the Park. The vehicles will later be auctioned off in Scottsdale, Ariz., in January, with all proceeds benefiting the Progeria Research Foundation.
This year's festivities, brought to the Eaton Performance Park by Motorsports and family events entertainer, The Promotion Company, and long-time Woodward Dream Cruise sponsor and aftermarket retailer, Eaton Corp., will also include interactive exhibits and displays from leading automotive aftermarket suppliers, hospitality and family-friendly activities.
"Last year was our first attempt to exhibit aftermarket retailers in a central location at the Dream Cruise. Many of the exhibitors from last year are returning along with new exhibitors, activities and attractions, including Chip Foose," said Matthew Louck, The Promotion Company's vice president of marketing and communications.
"As a result of last year's success, we're glad to bring the Eaton Performance Park back to the heart of this historic automotive event with support from Eaton."
The Eaton Performance Park will feature nearly 10 exhibits by official sponsors Eaton, Cherry Bomb, RIDEMAKERZ®, Indianapolis Motor Speedway Brickyard Experience, Indianapolis Motor Speedway Indy 500 Experience, Tremec Transmission Technologies, Summit, Quaker State and Johnsonville Brats.
The Eaton Performance Park will be located in the city of Royal Oak's Memorial Park at the corner of 13 Mile Road and Woodward Ave. and will be open to the public from 9 a.m. to 9 p.m. Friday, Aug. 15 and Saturday, Aug. 16.
Additional Highlights of the Performance Park include:
-
Exhibits and Displays - The biggest names in the automotive aftermarket for Cruisers looking to customize their cars, and more than 200 hot rod, street rod and classic cars on display.
-
Eaton - The manufacturer will have a sampling of its automotive aftermarket products including its Eaton, Aeroquip and Detroit Locker product lines.
-
The Brickyard - Indianapolis Motor Speedway, the home of the greatest spectacle in racing, will be onsite with the ultimate fan experience and Indy Car and NASCAR ride simulators to give the thrill of racing around the "world's most famous race course."
-
Food vendors - Featuring the world's largest touring grill courtesy of Johnsonville Brats. All proceeds from sales at the grill will benefit local charities and non-profit organizations.
-
Family-friendly activities - Contests and giveaways on the RIDEMAKERZ® Main Stage, which features a mega screen; Kid Zone and entertainment.
For additional information, please visit http://www.familyevents.com/event/36
The Woodward Dream Cruise® is the world's largest one-day celebration of car culture, attracting more than one million visitors and 40,000 muscle cars, street rods, custom, collector and special interest vehicles. The 14th annual Dream Cruise is scheduled for Aug. 16, 2008. For more information, visit www.woodwarddreamcruise.com.
###